Post-Project Stress Syndrome, and "Who Really Owns Your Words?"
With my big, deadline-driven Web project launched and humming (for the time being), it’s time to get out of town for my anniversary. That’s what writers do; we finish the book/Web site/project, then go...
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Waste Less Time on Social Media With the Web 2.0 Suicide Machine
Social media’s the hot marketing topic right now (and this despite the reality that search and email remain the ROI leaders, and by a sizable margin). Still, there’s no underestimating the amount of...
View ArticleFacebook Caught Red-Handed Planting False Stories About Google In Media…
It seems that social media giant Facebook — perhaps the least trustworthy of the social media giants — has been caught red-handed using a PR firm to plant wildly exaggerated stories about Google’s...
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When It Comes To Facebook, Marketers Should “Like” Reality
General Motors announced they were abandoning their $10 million Facebook ad buy in favor of Facebook’s “free” aspect and other media channels, and what’s most astonishing hasn’t been the news. It’s...
View ArticleFacebook Reverses Stance, Admits You Have to Pay to Reach Fans
Facebook finally admits organic reach is diminishing, but (surprise!), you can buy your way back to relevance. Last year two of my clients said the impact of their Facebook posts was falling fast. At...
View ArticleMore Bad News For Facebook Marketers: Their Paid “Like” Acquisition Program...
Facebook seems determined to render itself less relevant to marketers, and as this deeply revealing video suggests, the social media network’s own paid “Like” acquisition service seems besieged by...
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